Bruno Cullen
São José dos Campos, São Paulo, Brazil
brunocullen2@gmail.com
Summary
In 10 years of working in UI/UX Design and Digital Marketing, I’ve learned that:
1. The design process, leadership, and management are organic, which makes learning a constant. 2. It’s essential to plan activities and follow the scope but always with certain flexibility. 3. The attitude of simplifying, maintaining serenity, and focusing on what matters.
With degrees in Advertising & Marketing and Information Technology, coupled with a genuine interest in psychology, I seek to balance technique, and creativity, and promote people’s autonomy.
2. Solid experience in dynamic environments, dealing with unexpected situations and changes in course, whether in agencies, internal marketing departments, or development.
Let’s talk:
+55 12 9 9177 8799 (via Whatsapp is very fast)
brunocullen2@gmail.com
Tools I use:
Photoshop | Figma | Sketch | Sublime Text | Illustrator | Premiere | After Effects | HTML | CSS | PHP | WordPress | Elementor | Webflow | Nicepages | A/B tests | Persona | Design Thinking | Design Sprints | Design Systems | Design Ops | Hotjar | MS Clarity | Google Analytics
Experience:
UI UX Senior
Freelance
Aug 2023 - Present
UI UX Design and research consulting, sprints, systems, motion, and other projects for several companies, including TransPerfect, Buzzvel, and others.
Results: Working with measurement tools like Hotjar and MS Clarity made the decisions easier for the team, and aligned with customer needs. When we have a direction to pursue It enhances the development time. Also when we work under agile development and project management we can plan a little more and understand exactly what will be done on that sprint, even when the unexpected happens.
Tools: Figma, Adobe Creative Suite, Adobe After Effects, Clip Champ, Hotjar, MS Clarity, Surveys, Interviews, Trello
User Experience Designer UI UX | Web
Instituto Nacional de Pesquisas Espaciais
Apr 2018 - Present (6 years 2 months)
UI / UX. Researches, Usability, Design;
Online and Offline Marketing Activities;
Online and Offline Graphic Design;
Event, workshop, and education marketing;
Offset printing management;
Internet and Intranet portals communications;
Social Media Management;
Video editing and motion design;
Results: Design thinking helps to add value to the effort of developing a complex tool for months or years, and helps to improve the communication and perception of the team skills, and helped to keep the content interesting even when the team works under limited development tools.
Tools:
-HTML, CSS, PHP, Figma, ClipChamp, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, ZBrush, Blender, Clip Studio Paint, Plone, Wordpress, Trello, Azure DevOps, Microsoft Teams, Microsoft Office: Word, Excel, PowerPoint, Onedrive, Notes - Clarity, Hotjar, Google Analytics, Adobe Analytics.
Design Lead
Agora é Manchete
Nov 2023 - May 2024 (7 months)
Design and technology project management;
Complete journalism platform development;
Youtube channel content creation;
AI generated presenters for recorded content;
Usability Research;
Call-center digital structure with Zendesk tool.
Results:
1. 22,5k followers in less than 30 days;
2. 45 journalists collaborating on the platform;
3. 1M investment in the first two months as a great promise to the future of journalism.
Tools:
Figma, Adobe Creative Suit, WordPress, Elementor, Trello, Hotjar, MS Clarity, Zendesk.
Product Owner | UI UX Design
DevVale Engenharia Tecnológica
Jan 2014 - Nov 2020 (6 years 11 months)
Freelance Job in Product Development. Customer Interviews, design sprints, management, UI UX design and research, first impressions surveys, customer approaching, implementing, post implementation surveys, feedback, and continuous improvements.
Results: 4 years of constant development and improvement. 2 new customers. One of them had a strong relationship with the company, collaborating with ideas, improvement, and business rules. The gym and sports association teams have improved problem-solving and payment routine timing. The error rate dropped. The company team worked with a Ticket Gate producer and the non-payment rate also dropped after installing Ticket Gates + DClub Software on the entrances.
Tools: Java Eclipse code editing, Hotjar, Google Analytics, Trello.
UI UX Designer | Graphic | Social Media
Indra
Jun 2013 - Mar 2018 (4 years 10 months)
UI / UX Usability Design and research;
Online Marketing Activities;
Online Design;
Event, workshop and education marketing;
Results: The team must use a government template made with the Plone Platform. The problem was it was generic and as a generic template it failed to add value to the science and technology activities. So we did a proposal with a redesigned template making the content more interesting and appealing. The government approved.
Used Tools:
HTML, CSS, PHP, Sublime Text, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Hotjar, Google Analytics
UI UX - Product Development
Soluções Sophia
Mar 2010 - Mar 2013 (3 years 1 month)
•ERP Product analysis;
•CRM Product analysis;
•Requirements Engineering
•Customer Behavior Surveys/ Researches and Contact Reports;
•Interface User Experience and Design Consulting.
Results:
Customers signed a renewal contract for more than 2 years just seeing the prototype, without seeing the minimum viable product. It provided 6 months of income before the coding and tests start.
Marketing Analyst
Poliedro Educação
Jun 2008 - Jul 2009 (1 year 2 months)
Advertising, Campaigns, Art Direction, Illustration, Events, Workshops, TV, Radio, Outdoors and other media space schedule negotiation.
Results: Campaigns about grown-up students and how they feel about the school and how the school changed their lives. The school became the most popular in the region, being the first of schools that better-prepared kids for the university.
Marketing Assistant
Soluções Sophia
Mar 2005 - Oct 2008 (3 years 8 months)
Marketing and sales activities, visiting customers, e-mail marketing, prospecting, user manual production, printed media, advertising, TV, radio and outdoors media negotiation
Education
FGV EAESP - Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas
Post Graduate, Business Management
2009 - 2010
Universidade do Vale do Paraíba
Graduation, Marketing
2004 - 2008
Universidade do Vale do Paraíba
Technology - Computing, Computer Science
2001 - 2003
Licenses & Certifications
Business Writing English Course - CNA Idiomas | Oficial
Liderança e Gestão De Equipes - Enap
Design Sprint em Projetos de Transformação Digital - Enap
Design Thinking Aplicado à Educação - Enap
Product Lead Growth - Product School
Product Analytics - Product School
Gestão Pessoal - Base da Liderança - Enap
Aplicação do Power BI para Aprimoramento da Gestão - Enap
Complete Figma Course - Designing Mobile and Web App UI/UX - Udemy
Skills
Financial Management • New Business Development • Business Analysis • Business Planning • Programming • Software Development • Computer Graphics • Marketing Data Analysis • Marketing Statistical Analysis • Media Planning